As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
To begin with, let's define what a topical map is. A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
The key to a successful topical map is understanding your audience and their common search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
To conclude, using a topical get more info map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.